musings and one liners

Tag: Marketing

Why Marketing Internal Audit is Important

Why Marketing Internal Audit is Important: Four Rules:

I have had more than one person question me about why I spend so much time reading, writing, and talking about marketing and promotion. Implied in this question is that auditors are wasting their time when they spend too much time in these areas.… Continued

December 27, 2012
What’s in a Name
Following up on last week’s The meaning of NoSQL, there are quite a number of well thought out articles around CouchOne’s decision to not associate itself with NoSQL:
- Why Cloud Computing Sells and NoSQL Is Fading about the fact that Cloud was at the same position three years ago, but climbed to hill to success, whereas Grid Computing didn’t, and NoSQL likely won’t
- The beginning of the end of NoSQL notes that Big Data, with which NoSQL has become closely associated, is endangered as well because there’s a trademark on that term.
… Continued
December 2, 2010
The meaning of NoSQL

If anyone NoSQL solution vendor’s marketing skills stand out, then it’s certainly CouchOne. First the rebranding from CouchIO to CouchOne, then the awareness of the shift in the general perception of NoSQL away from the generic meaning of ‘not (only) SQL’ to meaning ‘Big Data’ solution.… Continued

November 19, 2010