If anyone NoSQL solution vendor’s marketing skills stand out, then it’s certainly CouchOne. First the rebranding from CouchIO to CouchOne, then the awareness of the shift in the general perception of NoSQL away from the generic meaning of ‘not (only) SQL’ to meaning ‘Big Data’ solution. In Moving Away from NoSQL: Why Size Matters and Small is Better they explain why they no longer want to be associated with NoSQL:
For our part, we’ll let others chase the “NoSQL” thing, while we focus on enabling offline data and applications. We want to fix the “Achilles heel of the cloud”, so that everyone has their data with them at all times regardless of Internet connectivity. Sometimes thinking big means getting small, but unfortunately that doesn’t fit conveniently with the emerging definition of “NoSQL”.
Via CAOS Links.