Author: Markus Perdrizat

  • The Three Ages of Google – Batch, Warehouse, Instant

    The Three Ages of Google – Batch, Warehouse, Instant: The world has changed. And some things that should not have been forgotten, were lost. Nice way to start an article about Google’s processing and data ages. Google is so much ahead of the curve that we can still learn a lot from the stuff they’re…

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  • Passwords: young people are lax, rich people are careful

    Younger people less secure online than their elders new study suggests: Are younger people less aware of online security risks, or do they simply prefer to take more risks with their personal information? That’s one of the questions raised by the findings of our recent poll of 2,129 U.S. adults (aged 18 and over) by…

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  • The 0th Trap of Teams

    The 0th Trap of Teams: The zeroeth trap of teams is calling any old group of people a team and then expecting teamwork and collaboration.  A team is a social organization, a group of people who work collaboratively to accomplish some goal. Every team is a group of people, but not every group of people…

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  • Kill the Password: Why a String of Characters Can’t Protect Us Anymore

    Kill the Password: Why a String of Characters Can’t Protect Us Anymore: You have a secret that can ruin your life. It’s not a well-kept secret, either. Just a simple string of characters—maybe six of them if you’re careless, 16 if you’re cautious—that can reveal everything about you. Soon on this blog: why rich people…

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  • Journalists’ Addresses Posted In Revenge For Newspaper’s Google Map Of Gun Permit Owners

    Journalists’ Addresses Posted In Revenge For Newspaper’s Google Map Of Gun Permit Owners: A week after the Newtown massacre, The Journal News published an interactive Google Map with the names and addresses of gun permit owners in select New York cities. For those who are now saying that this is a prime example of how…

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  • Everything You’ll Ever Need To Know About Gamification

    So you want to know more about gamification? Maybe the following TechCrunch articles by Tadhg Kelly can help: The Gameplay Is The Gameplay. Always. Everything You’ll Ever Need To Know About Gamification Real Gamification Mechanics Require Simplicity And, Yes, Game Designers Can Do It  

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  • All the World’s a Game, and Business Is a Player

    All the World’s a Game, and Business Is a Player: Congratulations. Reading the first paragraph of this article has earned you a badge. This article is also a game. You can win by exploring the elements of this page. The scoreboard below will keep track of your achievements. Gamification and the business.

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  • Can Art be Games?

    Can Art be Games?: The Musée de Louvre is a place in Paris. Every year over 8 million people visit the place, often to view art. Now, that’s not as many people as are currently subscribing to World of Warcraft or anything, but it’s still a lot. Mirroring the old argument… why not start the…

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  • The Insourcing Boom

    I recently read about The Insourcing Boom: After years of offshore production, General Electric is moving much of its far-flung appliance-manufacturing operations back home. It is not alone. An exploration of the startling, sustainable, just-getting-started return of industry to the United States. And now Apple reportedly to move Mac mini production line to the US:…

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  • Why Marketing Internal Audit is Important

    Why Marketing Internal Audit is Important: Four Rules: I have had more than one person question me about why I spend so much time reading, writing, and talking about marketing and promotion. Implied in this question is that auditors are wasting their time when they spend too much time in these areas. Same question gets…

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