Google’s Larry Page on Why Moon Shots Matter:

Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by 10 percent. Not the CEO and cofounder of Google. The way Page sees it, a 10 percent improvement means that you’re basically doing the same thing as everybody else.

The future according to Google’s Larry Page:

Google CEO Larry Page envisions a future in which computers plan your vacations, drive your cars, and anticipate your whims. Audacious? Maybe. But Page’s dreams have a way of coming true.

A couple good pieces about Google and its investment in big thinking projects instead of just incremental business ideas.