August 3rd, 2012
I’ve been thinking about failure culture and innovation quite a bit recently. Here’s another good example:
Google’s cancellation of the Nexus Q launch was a surprise to me, even though I expected its introduction to be an utter disaster. The surprise [...] was that even a company like Google [...] would do the same with hardware.
A useful lesson here is Google’s strategy of introducing new technologies with a small seed, then being completely willing to tank it at any point, regardless of investments or existing userbases