There’s a place for different business strategies also in the cloud services space. Derrick Harris explains how Rackspace is positioning itself as all about Service and Open Ecosystem (no lock-in), whereas Amazon is all about Ultimate Scalability using a Proprietary Stack.
Rackspace is busy building a Hadoop service, giving the company one more avenue to compete with cloud kingpin Amazon Web Services. However, the two services — along with several others on the market — highlight just how different seemingly similar cloud services can be.