If software’s eating the world, everyone needs a developer strategy:

This morning I woke up to news that Philips — yeah, the one that makes DVD players, etc. — is releasing an SDK for its surprisingly popular programmable light bulbs called Philips Hue.

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As the world moves more and more toward flexible, bare-bones hardware controlled by software, companies will increasingly need to think about who’s going to write that software. It’s not going to be all internal, although internal developers clearly need a good experience as well. As the world becomes a collection of software platforms, developer outreach will become critical to the success of companies.

See also here.

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