Spot on article about Database as a Service Cloud DaaS Managed Service Fuels NewSQL Market:
While this sounds simple, public cloud companies soon learn that the Devil is in the details. Managing someone else’s database, without insight into their business processes, performance demands, scaling demands, evolving application requirements, and more, is extremely challenging and demands a new class of DBMS. These demands have created a market need that is now being filled by companies using the moniker “NewSQL”.
I’m not sold on calling this NewSQL, but hey, people like to invent new names from time to time…