Combining guessing and planning in product development:
At the extremes of product development methodology, characterized by waterfall and agile approaches, are different views about planning. Many today would say that planning a product “up front” is nothing more than guessing that locks you into a guess that will be wrong. At the other end, the conventional wisdom is that you should get something to the market soon for testing as a bestguess and then iterate and learn to further develop a product. Since no team really practices a method precisely, let’s look at how to get the best out of the planning aspects of your own product development process.