A cool new app or service releases and immediately the debates begin over the magnitude of the offering. Is it a product, feature, or company? Within a short time, pundits declare something to be too small, too easy to copy, or too inconsequential to merit the startup label.
The debate over whether something is an app, a feature, or even a whole company goes as far back as most can remember. I remember having to buy a spelling checker separate from the word processor I used about the same time I had to buy graphing software separate from a spreadsheet. There were many examples before that and certain many after that.