This article almost made me invest in Amazon… The Future of Amazon: Ambitious, Diverse, And Expansive:

In less than 20 years, the feats accomplished by Seattle’s Amazon are simply astounding and, curiously, often taken for granted. It is the world’s largest online retailer, a master of logistics, an oracle of computing power, a wrangler of digital content, a beacon of customer service and reviews, and even innovative when it comes to conceiving handheld electronic devices. In terms of what can be reasonably expected of a business at its scale, Amazon has not only lived up to its namesake as a massive force of nature, but also its mythology as fierce warriors, waging battles along multiple fronts with remarkable dexterity.

Amazon must have good spin doctors, there are more good articles that appeared recently:

Ad nauseous: Amazon’s ‘hardware-as-service’ model is eroding our sense of ownership

Amazon to Apple: the game starts now

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