Somebody’s taking Microsoft motto of putting BI into the hands of users to the extreme: Mixpanel Pushes Real-Time Analytics to End Users.

The new offering from the analytics startup gives customers the ability to offer real-time data to their users, letting them see who’s commenting on their posts, what the click-through rates are on ads, and how quickly apps are downloaded.

Power to the users, good. Taking the web based approach should also alleviate some concerns that people have around PowerPivot in the Enterprise.

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