Launch Late to Launch Often

April 26th, 2007

Dick Costolo, Gründer von Feedburner, erklärt in seinem Blog, weshalb es besser ist, bei Internet-Services genügend Zeit in Resourcen in die Entwicklung einer erweiterbaren Plattform zu investieren, bevor man mit dem ersten (Beta-)Release online geht, damit man anschliessend schnell auf weitere Anforderungen reagieren kann. Launch Late to Launch Often:

The bottom line being that you want to invest pre-launch such that you optimize for innovation post-launch. This is never more true than when it seems like you are racing into a market with multiple competitors and your inclination is to hurry up and launch something! The advantage you have prior to launch is that you don’t yet have customer demands. Set yourself up to be in a position to rapidly iterate and innovate post-launch and you will be in the best position to put the first movers back on their heels if they aren’t in a position to react to market forces as quickly as you.

Die Gefahr dabei ist natürlich, dass ein Wettbewerber schneller auf dem Markt ist, und die Kunden schon an sich bindet, bevor man sich bereit ist. Es gilt also, den besten Mittelweg zwischen (Over-)Engineering und Speed-to-Market zu finden.

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